Our Key People

Willy joined Howden as President Director on 1st August 2012 to lead the overall business.

Prior to joining Howden, Willy had been the Senior Vice President for Corporate Risks of Aon Indonesia. Prior to joining Aon, Willy was the Operations Directors of JLT, Jakarta and had been responsible for Indonesia operation. Willy had various role as insurance and reinsurance broker, both locally and overseas, with more 16 years of experience.

Area of expertise includes Property Insurance, Business Interruption, Liability Insurance, Construction, Marine, also SME and Affinity.

Willy obtained his bachelor degree in civil engineering from Universitas Katolik Parahyangan, Bandung. He further obtained post graduate diploma in insurance from Glasgow Caledonian University, Glasgow. He also has master degree in Insurance & Risk Management from City University Business School, London (now Cass Business Schoole, UK). He has also professional qualifications insurance such as Associate Chartered Insurance Institute (ACII), Ahli Pialang Asuransi dan Reasuransi Indonesia (APAI) and Certified Indonesian Insurance & Reinsurance Broker (CIIB). Willy also qualified at Level 7 for professional certification based on Indonesian regulation for Insurance Broker.

Armand joined Howden on 1st August 2012 as Marketing Director. He is leading the strategic development of the business.

Prior to joining Howden, Armand had been the Marketing Director of JLT, Jakarta. Prior to joining JLT, Armand spent 5 years as a Site Engineer with Ballast Nedham in the Netherlands, 2 years as Risk Manager of Asia Pulp & Paper (Singapore) the largest integrated pulp & paper company in Asia.

With a strong engineering & risk focused background Armand managed the risk insurance procurement & management of PJB (Pembangkitan Jawa Bali) a subsidiary of PLN with 7 power plants in East Java & Sulawesi. Armand also managed an operational IPP called Energi Sengkang and in 2007 appointed as Medco's Energy Broker who have two operational power plants, "O&M" contract, 2 Petrochemical plants and oil and gas operation upstream as well as downstream.

Armand has a strong knowledge in energy, oil and gas sectors both upstream and downstream, control of well. Armand has more than 15 year's experience.

Armand obtained his bachelor degree in civil engineering from Haagse Hogeschool Sector Techniek, Civiele Techniek, Den Haag, The Netherlands. He holds professional qualification, Certified Professional Risk Management (CPRM) and Certified Indonesian Insurance & Reinsurance Broker (CIIB). Armand also qualified at Level 7 for professional Insurance Broker certification based on Indonesian regulation.

Violetha joined Howden on 15 August 2012 as Senior Vice President to lead the restructuring of our employee benefit business platform. She revamped the Health and Benefits divisions in order to provide better servicing quality for client.

Prior to joining Howden, Violetha is the Assistant Vice President at Marsh Indonesia handling employee benefit clients. Violetha was responsible for business development which includes participation in group employee benefits insurance brokering tenders, cross selling initiatives, call calling and creating insurance solutions tailor made to meet client requirements.

Previously, she worked for JLT for 13 years whereby for 7 years she was focusing on employee benefit sector. Violetha was the pioneer when JLT was starting up employee benefit division back in 2004. She was responsible for business development and client servicing. Among few clients that she achieved is to make the bank’s becoming JLT clients was Bank Permata and Bank Danamon in 2010. She has over 20 years of experience in insurance broker industry.

Area of expertise includes Group Term Life, Group Medical, Group Personal Accident, Expatriate Cover, Group Credit Life, Pension Plans as well as Group Travel Coverage.

Violetha obtained her degree in law from Universitas Kristen Indonesia. She has also insurance professional qualifications, Ahli Pialang Asuransi dan Reasuransi Indonesia (APAI) and Certified Indonesian Insurance & Reinsurance Broker (CIIB). Violetha also qualified at Level 7 for professional certification based on Indonesian regulation for Insurance Broker.

Firman joined Howden in December 2013 as Assistant Vice President in the Strategic Business Development. He is responsible to develop the business strategically across the company. Part of his responsibility is to develop initiatives towards clients.

Prior to joining Howden, Firman worked at Aon as Manager at Corporate Risks Services Division, where handle various major clients as well as Lippo group business. Part of his focus is also to develop affinity initiatives with corporate risks services. Previously, he also worked for JLT to handle corporate and industrial clients for 4 years and prior to that he was working for one of the major bank in Bandung, Panin Bank as internal auditor. He has more than 7 years experience.

Firman graduated from Bina Nusantara University, majoring in computerized accounting. He has just completed one of the professional qualifications from ANZIIF, CIP, Ahli Pialang Asuransi dan Reasuransi Indonesia (APAI) and Certified Indonesian Insurance & Reinsurance Broker (CIIB).

Rusan joined Howden in December 2013 as Assistant Vice President in the General Non-EB Risks. Part of his responsibility is to include overall management and coordination of all general and non-employee benefit risks ranging from corporate, industry, marine, SME, affinity as well as financial risks.

Prior to joining Howden, Rusan worked with Aon for 13 years, handling large corporate clients.

Rusan has an extensive experience and knowledge to handle variety of large and complex risks ranging from industrial risks, palm mill risks to telecommunication risks. He has experiences as a professional broker for more than 15 years.

Rusan graduated from Krisnadwipayana University, majoring in economic and he holds professional insurance qualifications, Ahli Pialang Asuransi dan Reasuransi Indonesia (APAI) and Certified Indonesian Insurance & Reinsurance Broker (CIIB).

Since 2010, Ega was part of Business Development team of previous company prior to the acquisition of Howden. Following the restructuring Ega finds her passion to lead corporate and industry team as Assistant Vice President. Part of her responsibility is also to re-initiate marine focus.

Ega had previously working for an insurance company, Asuransi Sinar Mas for 13 years, where she led to grow major risks. She has over 15 years’ experience in the insurance industry,

She has extensive knowledge and experience in Property & Industrial Risks Insurance, Commercial General Liability, and Motor Vehicle.

Ega Graduated from Universitas Trisakti, majoring in Economics. She holds also few professional insurance qualifications, Ajun Ahli Asuransi Kerugian-Indonesia (AAAI-K), Ahli Pialang Asuransi dan Reasuransi Indonesia (APAI) and Certified Indonesian Insurance & Reinsurance Broker (CIIB).

Subur joined Howden September 2012. Subur leads Financial Risks, Small Medium Enterprise and Affinity Risks division, as Assistant Vice President. Part of his responsibilty in SME, Affinity is to handle large chain-business risks like chain-shops, warehouses, restaurants as well as motor fleet risks. Subur is one of the key initiator to develop online based insurance facility which beneficial to our clients.

He is also responsible to develop specialty financial risks to adopt the group expertise and deploy to local business focus, such as Directors & Officers, Professional Indemnity, Trade Credit risks and the like.

Prior to joining Howden, Subur was working for JLT to focus on corporate and energy risk where handle major and complex risks clients. Previously also he worked for a Japanese insurance company, MSIG Insurance, focusing on small and medium enterprise. He has more than 7 years experience.

Area of expertise includes property insurance, motor vehicles insurance and various insurances for small and medium enterprise.

Subur graduated from Universitas Brawijaya with Finance major. He also holds from the same university a master degree in Corporate Finance. He holds professional qualification Ahli Pialang Asuransi dan Reasuransi Indonesia (APAI) and Certified Indonesian Insurance & Reinsurance Broker (CIIB).

Rudi joined Howden in March 2013 as Assistant Vice President for Claims and Risks Management. He leads the restructuring of Non-EB claims. In addition to heads up our claim team, he is responsible also to implement Risk Management initiatives which is part of our value added proposition to client.

Prior to joining Howden, Rudi worked for one of major insurance company, Rama Insurance as Risks engineer and Claims manager for 7 years, managing various major and complex risks. Previously, he also had experience working as both insurer and brokers. He has more than 17 years overall experience in insurance industry.

Graduated from North Sumatera University, Medan in 1995, majoring in Mechanical Engineering. He holds professional qualifications of Ahli Asuransi Indonesia-Kerugian (AAIK), APAI, CIIB and also certified as Ahli K‐3 (Ahli Kesehatan dan Keselamatan Kerja) by Dinas Tenaga Kerja of Republic Indonesia.

Erick joined Howden in September 2013 as Assistant Manager in the Strategic Business Development. Having been promoted in January 2016 as business manager. He was given a new role to lead Employee Benefits effective from June 2016. He is responsible for client servicing in Employee Benefits area and making sure to meet our client expectations.

Prior to joining Howden, Erick worked with Aon for 2 years as Account Executive and responsible for new business and existing client development for global and referral business Aon worldwide. Previously, He also experienced working for insurance companies. He has overall more than 8 years experience in the industry.

Erick graduated from STIMRA Trisakti and currently pursuing professional qualifications in insurance broking. He holds professional qualification Ahli Pialang Asuransi dan Reasuransi Indonesia (APAI) and Certified Indonesian Insurance & Reinsurance Broker (CIIB).

Diniarti Pratiwi is an experienced insurance professional with over 20 years of expertise in health and employee benefits broking. She previously serves as Assistant Vice President at Aon Indonesia, specializing in Health Solutions and employee benefits advisory.

She has built a progressive career at Aon, holding various roles from Assistant Manager to Senior Manager before advancing to her current leadership position. Her experience spans insurance broking, program design, client servicing, and corporate health benefit solutions.

Diniarti holds a Bachelor’s degree from Universitas Indonesia and a Master’s degree in Management from Universitas Trisakti. She is also a Certified Indonesian Insurance & Reinsurance Broker (CIIB), demonstrating her professional expertise and compliance with industry standards.

Eko joined Howden in May 2014 Assistant Manager in Financial SME & Affinity Division. Having been promoted in January 2018 as Business Manager, he was given a new role to lead Small Medium Enterprise Risks(SME) . He is responsible for client servicing in Mid Enterprise Risks area and making sure to meet our client expectation.

Prior to joining Howden, Eko worked with PT. Asuransi Jasa Indonesia (Persero) for 18 years at many various division and responsibility of major client.

Eko graduated from STIE ISM and he also holds professional qualification Ahli Pialang Asuransi dan Reassurance Indonesia (APAI).

dr. Reza joined Howden in May 2015 as an Assistant Manager for EB Claims Wellbeing within Employee Benefits division.

Prior to joining Howden, dr Reza worked for one of big insurance broker company, PT. Marsh Indonesia.

Graduated from Veteran University, Jakarta in 2009 as general practitioners. He is registered of IDI (Ikatan Dokter Indonesia) and he has also participated in several accredited IDI trainings. dr. Reza also holds a certificate as “Hiperkes dan Keselamatan Kerja bagi Dokter Perusahaan/ Instansi” issued by Dinas Tenaga Kerja of Republic Indonesia.

dr. Reza holds professional qualification Ahli Pialang Asuransi dan Reassurance Indonesia (APAI).

Meini joined Howden in October 2012 as Assistant Account Executive in Corporate Industry Risks Division. Having been promoted in January 2019 as Business Manager, she was given a new role to lead Corporate Risks . She is responsible for client servicing in Corporate Risks area and making sure to meet our client expectation.

Prior to joining Howden, Meini has been 15 years in industry at many various experiences and responsibility of major client.

Meini graduated from STIE MH Thamrin and she also holds professional qualification Ahli Pialang Asuransi dan Reassurance Indonesia (APAI) and Certified Indonesian Insurance & Reinsurance Broker (CIIB). Meini also qualified at Level 5 for professional Insurance Broker certification based on Indonesian regulation.

Rudy joined Howden in October 2015 as a Manager for General Claims and Risk Management Division. Current position is Assistant Vice President since January 2024 for General Claims & Risk Management. Prior to joining Howden, Rudy worked for one of major JV insurance company, Sompo Insurance Indonesia for thirteen years.

Graduated from Institut Teknologi Indonesia, Serpong in 1998 majoring in Mechanical Engineering. He holds professional qualifications of Ajun Ahli Asuransi Indonesia-Kerugian (AAAIK), and Certified Indonesian Insurance & Reinsurance Brokers (CIIB). Rudy also qualified at Level 5 for professional Insurance Broker certification based on Indonesian regulation

Gilang joined Howden in April 2015 as Account Executive in Financial SME & Affinity Risks Division. Having been promoted in January 2019 as Business Manager, he was given a new role to lead Financial Specialty Risks & JBI . He is responsible for client servicing in Financial Specialty Risks area and making sure to meet our client expectation.

Prior to joining Howden, Gilang worked with PT. Asuransi Jasa Indonesia (Persero) for 5 years as marketing.

Gilang completed his bachelor's degree of Sociology Program at Faculty of Social & Political Sciences in University of Indonesia. He also holds professional qualification Ahli Pialang Asuransi dan Reassurance Indonesia (APAI) and Certified Indonesian Insurance & Reinsurance Broker (CIIB). Gilang also qualified at Level 5 for professional Insurance Broker certification based on Indonesian regulation.

Helmy joined Howden in April 2026, his previous role was in a multinational insurance broker company specializing in employee benefits and has experience in a multinational insurance company as an accident and health (A&H) and travel insurance underwriter.

With experience in marketing and sales since 2004, he also has knowledge for the other general insurance products.

Agung Wisnu joined Howden Insurance Broker Indonesia in November 2018 as a Business Manager and was promoted to Assistant Vice President in January 2023. With over a decade of experience in the insurance broking industry, he has built strong expertise in business development, client relationship management, and insurance solutions. Prior to joining Howden, Agung served as Business Development Manager at PT United Insurance Service for nearly four years.

Agung graduated from Universitas Kristen Indonesia (UKI) in 2000, majoring in Tax Management. Throughout his career, he has demonstrated a strong commitment to delivering strategic insurance solutions while fostering long-term partnerships with clients across various industries.

Denni joined Howden in December 2014 as Assistant Account Executive in Corporate Industry Risks Division after completed his study at STIKOM Interstudi. Having been promoted in January 2020 as Assistant Manager, he was given a new role to lead Engineering Risks. He is responsible for expanding and client servicing in Industry Risks area and making sure to meet our client expectation.

Denni also holds professional qualification Ahli Pialang Asuransi dan Reassurance Indonesia (APAI) .

Denni also qualified at Level 5 for professional Insurance Broker certification based on Indonesian regulation.

Yola joined Howden in January 2017 as Assistant Manager in Employee Benefits division. She is responsible for expanding and client servicing in Employee Benefits area and making sure to meet our client expectation.

Prior to joining Howden, Yola worked for one of big insurance broker company, PT Jardine Lloyd Thompson.

Yola also holds professional qualification Ahli Pialang Asuransi dan Reassurance Indonesia (APAI). Yola also qualified at Level 5 for professional Insurance Broker certification based on Indonesian regulation.

Ricko joined Howden in July 2023 as Manager – Cyber Risk. He is responsible for broking and account handling with emphasis on Cyber and Technology business.

He started his career in general insurance industry as Management Trainee at PT Asuransi Rama Satria Wibawa in year 2000. He has wide range of experience of more than 20 years in general insurance industry as broker, underwriter, agent and portfolio manager in couple of leading local and multinational general insurance and insurance broker companies in Indonesia like Chubb, AIG, Aon and MIR. For last 10 years he focused on financial lines business.

He obtained his bachelor's degree from Universitas Padjadjaran Bandung in 1999.

dr. Meidelin joined Howden in October 2025 as Manager for EB Claims Wellbeing within the Employee Benefits division, where she leads initiatives to support employee health and wellbeing. Prior to this role, she worked at PT LGI as a Senior Health Claim Analyst, where she developed expertise in managing complex health claims.

She graduated from Soochow University, China, in 2015 as a General Practitioner and later completed her Pediatric Residency Training in Manila, Philippines. In addition, she holds a Hiperkes Certificate in Occupational Health and Safety, underscoring her commitment to advancing both medical practice and workplace wellbeing.

Irfan joined Howden in November 2025 as Marine Assistant Manager in Corporate Industry Risk Division. He is responsible for client servicing and leading the Marine team to ensure our service meets the client's expectations.

Prior to joining Howden, Irfan has been 10 years in the general insurance industry, 6 years at Asuransi Dayin Mitra and has specialized in the marine field for the last 4 years at IBS Insurance Broking Service. Irfan graduated from Sekolah Tinggi Manajemen Asuransi Trisakti, majoring in Underwriting Management. He holds professional qualifications of Ajun Ahli Pialang Asuransi Indonesia (AAPAI).

Mario joined Howden in November 2024 in Financial SME & Affinity Division. He is responsible for client servicing in Binder & Affinity Risks and making sure to meet our client expectations.

Prior to joining Howden, Mario worked at The Insurance Company, PT Lippo General Insurance Tbk for 4 years as product development and responsible for developing and designing new insurance products. He has overall more than 8 years' experience in the industry.

Mario graduated from Bina Nusantara University majoring in International Business Management.