
SMEs in the Philippines face a tough battle for talent. Many applicants naturally gravitate toward larger organisations, leaving smaller businesses working twice as hard to stand out. A strong Health Maintenance Program (HMO) changes that. It shows real commitment to the wellbeing of your people and becomes a powerful tool for both attraction and retention.
More than a corporate responsibility, a competitive HMO is a strategic advantage. A healthy workforce brings stability, lifts productivity and fuels long term growth. At Howden, we understand how much it matters to feel supported. When employees know their health needs are taken care of, engagement rises and the whole organisation feels the difference.
Howden Prime
Your employees deserve the best
Howden Prime was created specifically for small and medium sized businesses. The goal is simple. Give SMEs access to comprehensive medical benefits at reasonable price points while keeping the quality of care strong.
Howden Prime gives you:
- Value for money HMO
We help you manage your costs without cutting corners. You get a plan that fits your budget while still giving your people the healthcare support they need. - Market leading coverage
We benchmark across the industry to design competitive, relevant and high value coverage for your team. - Personalised service at every stage
Whether you are hiring your first employee or managing a team of five hundred, you get a dedicated Account Management Team. Our hybrid service model blends expert guidance with smart technology so you always feel supported.

Why work with Howden
- Save time with smooth policy transition, clear communication and automated tools that simplify administration.
- Optimise resources with strong market access, expert cost analysis and sustainable benefit design.
- Feel confident with client focused strategies, performance tracking and advisory support from trusted broking specialists.