
Protection for Your Passion:
The Right Sports Insurance for Every Challenge
An organiser, sponsor, or association can plan perfectly, but many risks remain beyond their control.
Heavy rain, a flooded access road, or a power outage can lead to the end of a sporting event, its interruption, or even its relocation or cancellation – resulting in a financial disaster. Even if the event takes place, a chip failure can cause the TV broadcast, stream, or advertising boards to fail.
Sporting events can also become costly for sponsors in other ways: when a record is broken or a title is unexpectedly won, triggering bonus payments. If a testimonial advertisement flops due to the chosen partner's damaged image, or if sporting failures such as relegation from the league or lack of presence in international business jeopardise long-term investment and financing plans. On one hand, unbudgeted costs arise, and on the other, the invested money does not achieve its desired advertising effectiveness.
Our bespoke insurance concepts take the fear out of all financial damages. Whether you are a sports organiser, club, association, sponsor, venue operator, or event agency – place your responsibility on our shoulders.
Do your future corporate profits depend on the outcome of sporting events, and are you seeking a professional risk assessment? Are you organising a competition and want to involve an external partner to ensure the proper conduct of the draw? Are you offering a special hole-in-one prize and looking for a supervisor at the event?
Our team of sports experts at Howden offers you a wide range of services related to sports and events. Contact us.
With the right insurance coverage, we enable sports organisations to focus on their core tasks: nurturing talent and hosting successful sporting events. Let our experts at Howden provide you with professional advice to ensure you are optimally insured for the future. We are the market-leading brokerage firm for designing bespoke insurance concepts in the sports sector.
Before providing information on processes, budgets, and any special requirements, we prioritise dialogue.
You know your risks best.
This is where we leverage our experience and expertise.
Based on real-world events, we offer our clients a broad spectrum to discuss together how potential insurance coverage should look. You set the direction, and we provide additional insights.
Following the exchange, our work continues. With the information you provide, your event is brought to the insurance market and negotiated in your best interest. At Howden, we always look after the interests of our customers, not those of the insurance industry! We leverage an international network to offer the greatest advantage in terms of performance and scope. Finally, we present the results of our survey to you. We discuss price-performance ratios as well as points that may not need further consideration or deserve special attention from our perspective. But as always, the final decision is yours.
Our specialised insurance concepts protect you comprehensively and help you achieve your business or advertising goals. As a "player" in the international world of sports, you need clear risk awareness and the right support. We offer this to you with all our expertise as the Howden group´s global Centre of Excellence.
Our Insurance Products
Insured Risks: Permanent sports disability, death of an athlete, loss of earnings/salary continuation risks
Brief Description: Protects associations (Int. Duty Risks), clubs, corporations, and athletes from financial losses due to permanent sports disability (end of career), death, or temporary sports incapacity of an athlete.
Insured Risks: Cancellation/postponement of an event due to weather, terrorism, illness of performers, etc.; media/signal/image failure, technical malfunctions (e.g., LED boards)
Brief Description: Provides protection against financial losses due to the cancellation, postponement, or interruption of sports and cultural events. Protection against non-fulfillment of the agreed TV signal transmission, e.g., due to image signal loss or failure/non-functioning LED or virtual advertising boards.
Insured Risks: Unexpected bonus payments for above-average performance, reach losses due to injury-related non-participation of athletes, revenue losses due to poor performance/failure
Brief Description: Protects sponsors and sports equipment manufacturers against financial risks from bonuses and performance agreements in sports sponsorship.
Insured Risks: Liability risks
Brief Description: Covers complex liability risks in the sports and event sector, including pure/actual financial losses that may arise in the context of events or the marketing and exploitation of rights.

We see ourselves not only as part of this diverse industry, but also as a consulting partner.
The insurance market has become extremely complex. We bring clarity and transparency to enable you to make informed commercial and risk management decisions, combined with our deep understanding of the industry.
Our experts in this sector

