Start 2025 strong with Howden’s annual SME report

We recently surveyed SMEs to uncover their biggest challenges and growth opportunities. With key insights from businesses like yours, this report will guide you through the essentials for a more resilient, competitive 2025. 

Key findings you'll want to know: 

• Customer acquisition and retention is the top challenge for SMEs in today's competitive landscape.
• The cost-of-living crisis is creating significant financial pressures, with nearly half of the respondents facing challenges in managing expenses and maintaining profitability.
• Cyber risks present a growing, often overlooked threat, with only 14% of the respondents currently purchasing cyber insurance.