REBA Benefits Design Research 2025

We’re delighted to share with you our latest research that will help to understand and shape benefit design in 2025 and beyond.

219

Respondents have more than 1,000 employees

1.8m

Employees represented in the research

360

Employer respondents

EB REBA 2025 Report Cover

Explore the report to learn more!

Our relationship with REBA

The Reward & Employee Benefits Association (REBA) is a thriving community of HR professionals dedicated to pursuing best practice in reward and benefits. Synonymous with excellence, REBA informs and empowers its members to grow their networks, advance their knowledge, source and connect with market-leading vendors, and be prepared for what’s coming over the horizon.

Howden work with REBA to produce content throughout the year which supports HR and reward professionals in their roles. We take part in yearly research reports, events and articles to showcase the great work we do to support our clients and prospects.

Related insights

REBA Research: the gulf between the best and the rest when it comes to using data in managing benefits

This year, our annual research in partnership with REBA is diving into the critical role of data and measurement in benefits strategy. In this session, we’ll explore how organisations are leveraging data and management information (MI) to identify people challenges, develop targeted solutions, and build a compelling business case for benefits investment.
Thursday 15 May
9.30-10.30am
Sign up here

The importance of better data for smarter benefits decision-making

Hosted by REBA, listen to the panel from Howden, DHL Group and Teneo to understand how to collect and develop better data to improve programme performance and get buy-in for future benefits change projects.
Watch here 

Every month we publish articles with REBA, you can read them all here.

Employee health - financial decision or moral imperative?
When it comes to health and wellbeing spend, getting the balance between  ROI and inclusivity is a precarious path to tread for employers.
Read here

How non-cash benefits can be as effective as cash in driving engagement
By integrating cash and non-cash benefits into a comprehensive total rewards strategy, employers stand a better chance of recruiting and retaining the right people.
Read here

Understanding claims drivers and the wider healthcare landscape can make PMI more affordable
Employers are facing a rapidly changing healthcare environment, caused by an over-stretched NHS, and the knock-on impact on employee demand.
Read here

How the climate outlook will reshape risk, the benefits supply chain and wider benefits ecosystem
Matthew Gregson, executive director at Howden Employee Benefits and Rowan Douglas CBE, CEO of climate risk & resilience at Howden Group speak at REBA’s Future Forum 2024.
Watch the on demand recording

Benefits design: how business and cost pressures will drive the need for more data-led strategies
Matthew Gregson, Executive Director and John Heatley, Executive Director - Global and Strategic Accounts at Howden Employee Benefits & Wellbeing speak at REBA’s Wellbeing Congress 2024
Watch the on demand recording

Benefits for 2030: the challenges that lie ahead
Matthew Gregson, Executive Director at Howden Employee Benefits, speaks at the REBA Future Forum 2023.
Watch the on demand recording

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Find out how together, we can transform your employee benefits strategy.